Writing that helps contractors win work.
Written by a former TV news writer who speaks contractor
Great work deserves a great story.
Your best project wrapped last month. The photos are on someone’s phone, the story lives in your super’s head, and your website still shows jobs from three years ago. When the next bid comes due, there’s nothing ready to pull from.
It’s not a talent problem. Nobody on your team has the time. That’s the job I take off your plate.
Why work with me
A writer who manages the work, not one you have to manage.
I learned to write in a newsroom, where the story aired on time or it didn’t air. Years of newsroom and client interviews mean I get the story in 30 minutes, not three meetings. And I’ve worked as a gardener and married into the trades, so I speak your language.
Most freelance writers wait for a brief. I don’t. I start with your commercial goals: which projects you want to win and which clients you want more of. Then I build the content plan, interview your team and your happiest clients, and deliver polished work that’s ready to submit, publish or send.
What I write
How it works
Discovery Call
A 20-minute call about your goals, upcoming bids and what’s been hard to get written.